The reception of Cameroon Films and home videos in student residential areas: the case of Bambili – Cameroon

Paul Animbom Ngong

Abstract


Film as a medium of communication uses visual and auditory signs between senders and receivers. It is considered as one of the most influential areas of media. The art form in Cameroon is valorised more through the home video system caused principally by the closure of theatre halls and the advent of cable TV channels dedicated to the broadcasting of movies for home consumption and the emergence of new media. This study looks at the reception of these home videos particularly in the student residential area of Bambili – Cameroon. A total number of 500 students served as sample for the study whose results show that a majority of viewers choose films according to different criteria but mostly influenced by their horizons of expectations.


Keywords


film reception; communication; horizon of expectation; home videos; audience

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DOI: https://doi.org/10.5195/cinej.2021.357

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