Avatar: A Film at the Center of the Feminine Other

Authors

DOI:

https://doi.org/10.5195/cinej.2025.731

Keywords:

Avatar, Feminine other, Masculine centrism, Gender politics, Cinema

Abstract

This study analyzes James Cameron's 2009 film Avatar from the perspective of the feminine other through deconstruction. In the movie, nature and the Na'vi people are depicted as feminine, while modern man and the science, technology, and military power he represents are portrayed as masculine. Although it critiques the colonialist structure of modernity, the film's narrative structure and character portrayals indicate that it reproduces the superiority of Western-centered ideology and the masculine mind. The study analyzes how the film's narrative and character representations implicitly support masculine centrism. The analysis reveals how nature and marginalized cultures are romanticized and presented in the film and how the notion that the feminine can only survive by adopting masculine traits is processed in the subtext. Grounded in a conceptual and theoretical framework, this research focuses on the sustainability of the patriarchal capitalist system and gender politics while critically examining how cinema reconstructs ideological structures through the narratives in the film.

References

Adams, C. J. (2015). The Sexual Politics of Meat. Bloomsbury.

Atayurt, D. (2009). Feminine Language: 'Woman' Poets in Turkish Literature in the 1990s as an Example. Istanbul University Institute of Social Sciences, Unpublished Master's Thesis, Istanbul.

Atilla, G. (2007). The Relationship of Masculinity/Femininity Dimension with Empathic Skill. Süleyman Demirel University, Institute of Social Sciences, Department of Business Administration.

Bhasin, K. (2003). Social Gender, Trans. A. Kader, Kadınlarla Dayanışma Vakfı Publications, Istanbul.

Birsel, M., İslamoğlu, G., & Börü, D. (2008). Hofstede’nin Eril Dişil Boyutunun Kadinlar Ve Erkekler Açisindan Değerlendirilmesi. Öneri Dergisi, 8(30), 57-63. https://doi.org/10.14783/maruoneri.678780

Box Office Mojo By IMDb; Top Lifetime Grosses - Box Office Mojo 18.11.2024

Bourdieu, P. (1998). Masculine Domination. Standford University Press.

Bumin, T. (1988). Hegel. Istanbul: Yapı Kredi Publications.

Butler, J. (2002). Gender trouble. Routledge.

Cervinkova, H.; Buchowski, M. & Uherek, S. (Eds.). (2015). Rethinking ethnography in Central Europe. Springer.

Çeliker, D., & Aksoy, S. (2011). Emperyalizm Araci Olarak Sinema: “Avatar” Filmine İlişkin İdeolojik Bir Çözümleme. Marmara İletişim Dergisi(18), 65-81.

Eisler, R. (1988) The Chalice or the Blade: Choices for our Future. HarperOne.

Erdem, B. K. (2019). Batı Metafiziğinden Postmodernizme Ötekinin Kökleri. Eğitim Yayınevi

Erdem, B. K., & Sayılgan, Ö. B. (2011). Ataerkil ve anaerkil toplumun tarihsel savaşımının" Avatar" filmi bağlamında incelenmesi. İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi, 1(1), 111-132.

Federici, S. (2004). Caliban and the Witch: Women. Body and Primordial Accumulation. Autonomedia.

Fidan, M. K., & Gündüz, D. Ş. (2019). Feminine Imagery in Gnostic Texts: The Case of Nag Hammadi Literature. Istanbul University, Institute of Social Sciences, Department of Philosophy and Religious Sciences, Istanbul.

Freud, S. (1933). New introductory lectures on psychoanalysis. W W Norton & Co.

Gaine, Vincent (2011) The Emergence of Feminine Humanity from a Technologised Masculinity in the Films of James Cameron. Journal of

Technology, Theology and Religion, 2 (4).

Hofstede, G. (1983). National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences among Nations. International

Studies of Management & Organization, 13(1/2), 46–74. http://www.jstor.org/stable/40396953

Işıklı, Ş., & Gezginci, G. (2017). Web 2.0, Dişil Usu Yeniden İnşa Edebilir mi?. AJIT-E: Academic Journal of Information Technology, 8(29), 53-74. https://doi.org/10.5824/1309-1581.2017.4.003.x

Jameson, F. (2010). The Hegel Variations: On the Phenomenology of Spirit. Verso.

Karakele, (2019). Gender Perception in Masnavi: Commentary of the commentator Ahmet Avni Konuk. Necmettin Erbakan University,

Institute of Social Sciences, Department of Philosophy, Konya

Kula, O. B. (2010). Hegel Aesthetics and Literary Theory-II. Istanbul Bilgi University.

Kutlutürk, C. (2015). Hinduizm’e Göre Tanri Vişnu’nun Yeryüzünde Bedenlenmesinin Avatara/Hulûl Temel Nedenleri. Ankara Üniversitesi Dil Ve Tarih-Coğrafya Fakültesi Dergisi, 55(1), 141-160.

Lerner, G. (1987). The Creation of Patriarchy, Oxford University Press.

Levinas, E. (1998). Otherwise Than Being or Beyond Essence. DuoQuesne University Press, Pittsburgh-Pennsylvania

Nakata, C., & Sivakumar, K. (1996). National Culture and New Product Development: An Integrative Review. Journal of Marketing, 60(1), 61-72. https://doi.org/10.1177/002224299606000106

National Association for Media Literacy Education/ NAMLE. (2007). Core principles of media literacy education in the United States. Retrieved March 28, 2010, from http://www.namle.net/uploads/r4/cE/r4cEZukacxNYaFFxlMONdQ/NAMLECPMLE-w-questions.pdf

Nkana, S. (2010). Media Literacy Education: A Case Study of the New Mexico Media Literacy Project. Digital Commons at Andrews University Retrieved from https://digitalcommons.andrews.edu/cgi/viewcontent.cgi?article=1601&context=dissertations

Norton, S. (2013). How the Other Is Not Allowed to Be: Elision and Condensation in Avatar. Arizona Quarterly: A Journal of American Literature, Culture, and Theory 69(2), 131-144. https://dx.doi.org/10.1353/arq.2013.0014.

Oxford Dictionary, (2024). "Avatar", https://www.oed.com/dictionary/avatar_n

Plumwood, V. (2002). Feminism and the Mastery of Nature. Routledge.

Roller, L. E. (2004). On the Trail of the Mother Goddess: Anatolian Cybele Cult. Istanbul: Homer Book.

Rose, L., & Bartoli, T. M. (2021). Hegemonic Masculinity and Tropes of Domination: An Ecofeminist Analysis of James Cameron's 2009 Film Avatar. In Ecofeminist Science Fiction (Pp. 141-156). Routledge.

Rutli, Evren Erman. “Derrida’nin Yapisökümü”. Temaşa Erciyes Üniversitesi Felsefe Bölümü Dergisi, sy. 5 (Temmuz 2016): 49-68.

Sargut, A. S. (2015). Overview of Organization Theories: A Comparative Analysis, Organization Theories, Ed. Özen A. Sargut,, Ş., 3rd Edition, Ankara: İmge Kitapevi.

Selçuk, D. S. S. (2012). Postmodern Dönemde Farklılığın Kutsanması ve Toplumun Parçacıllaştırılması: “Öteki” ve “Ötekileştirme”. Sosyoloji Araştırmaları Dergisi, 15(2), 77-99. Temel, A., Yakın, M., & Misci, S. (2006). "Örgütsel Cinsiyetlerin Örgütsel Davranışa Yansıması". Yönetim Ve Ekonomi Dergisi, 13(1), 27-38.

Temizkan, Ö. (2011). Zygmunt Bauman's Approach to the Other in the Framework of Other Discussions. Cumhuriyet University Institute of Social Sciences, Department of Sociology, Master's Thesis, Sivas.

Tunç Subaşi, S. (2020). Home as a Instrument of Power: “Masculine Domination” and “Other Woman” in the What Remains and Fatal Attraction. Kadın/Woman 2000, Journal for Women’s Studies, 21(2), 167–186. https://doi.org/10.33831/jws.v21i2.183

Turan, S., Durceylan, B., & Şişman, M. (2005). Üniversite Yöneticilerinin Benimsedikleri İdari Ve Kültürel Değerler. Manas Üniversitesi Sosyal Bilimler Dergisi, 7(13), 181-202.

Türkmen HÖ. Tarihsel Olarak Kadın Şifacılık Ve Tıbbın Değerleri. Mersin Üniversitesi Tıp Fakültesi Lokman Hekim Tıp Tarihi ve Folklorik Tıp Dergisi. Ağustos 2011;1(2):21-27.

Türköne, M. (1995). Eski Türk Toplumunun Cinsiyet Kültürü. Ark Yayınevi.

Wang, R., & Li, Y. V. (2025). What are These Stories for? A Rhetorical Ecofeminist Revisit of the Binary Mazes in the Ecological Film Series Avatar. Environmental Communication, 1–13. https://doi.org/10.1080/17524032.2025.2473482

Yılmaz, M. (2015). Ateist ve Teist Perspektiften İnsanın Yaratılışı ve Düşünce Özgürlüğünün Doğuşu. Turk Kütüphaneciliği, 29(4), 718–731.

Zafer Esenyel, Z. (2020). Kayıp Göndergeler ve Dişil Eşitsizlikler: Etin Cinsel Politikasını Düşünmek. Kaygı. Bursa Uludağ Üniversitesi Fen-Edebiyat Fakültesi Felsefe Dergisi, 19(2), 697-723. https://doi.org/10.20981/kaygi.793322

Zastrow, C. (2022). Introduction to Social Work and Social Welfare Empowering People 13th Edition. Cengage Learning.

Downloads

Published

2025-05-27

How to Cite

Güregen Dereboyu, P., Güzel, E., Olaru, G. O., & Ayberk, E. (2025). Avatar: A Film at the Center of the Feminine Other. CINEJ Cinema Journal, 13(1), 447–486. https://doi.org/10.5195/cinej.2025.731

Issue

Section

Articles