From Cinema to Youtube: Globalization and Active Audience of KKN Di Desa Penari Film

Authors

DOI:

https://doi.org/10.5195/cinej.2025.660

Keywords:

Youth, film, cinema, YouTube, active audience

Abstract

This article examines how youth consume the film KKN Di Desa Penari, one of Indonesia's cinema releases. The youth in this study are positioned as active audience. The article employs a narrative approach, selecting 18 youths who watched the film KKN Di Desa Penari on YouTube as informants. The objective of this research is to understand the reasons behind youth choosing to watch the film through alternative media platforms. The findings show that YouTube serves as an alternative medium for Indonesian youth with limited access to cinemas. Nevertheless, this does not diminish the autonomy of cinemas in screening the film. Youth have different experiences when watching KKN Di Desa Penari through either cinema or YouTube.

References

Anaz, N. (2014). Geopolitics of Film: Surveying Audience Reception of a Turkish Film, Valley of the Wolves: Palestine. Participations: Journal of Audience & Reception Studies, 11(1), 5–30.

Anderson, B. R. O. (Benedict R. O. (2006). Imagined Communities: Reflections on the Origin and Spread of Nationalism (Revision). Verso.

Banaji, S. (2006). Reading “Bollywood”: The Young Audience and Hindi Films. In Reading “Bollywood”: The Young Audience and Hindi Films. Palgrave Macmillan. https://doi.org/10.1057/9780230501201

Baran, S. (2019). Introduction to Mass Communication: Media Literacy and Culture (10th ed.). McGraw-Hill.

Baran, S. J., & Davis, D. K. (2012). Mass Communication Theory: Foundations, Ferment, and Future (6th ed.). Wadsworth.

Baran, S. J., & Davis, D. K. (2014). Mass Communication Theory: Foundations, Ferment, and Future (7th ed.). Cengage Learning.

Barker, T. (2019). Indonesian Cinema after the New Order. Hong Kong University Press.

Barker, T. A. C. (2011). A Cultural Economy of the Contemporary Indonesian Film Industry. National University of Singapore.

Chau, C. (2010). YouTube as a Participatory Culture. In G. G. Noam (Ed.), New Media and Technology: Youth ad Conten Creators (pp. 65–74). Wiley. www.pearweb.org.

CNN Indonesia. (2022, May 12). KKN di Desa Penari Tayang di Malaysia dan Singapura Hari Ini. CNN Indonesia. https://www.cnnindonesia.com/hiburan/20220512171635-220-796083/kkn-di-desa-penari-tayang-di-malaysia-dan-singapura-hari-ini

David, B. (2008). Intimate Neighbors: Bollywood, Dangdut Music, and Globalizing Modernity in Indonesia. In S. Gopal & S. Moorti (Eds.), Global Bollywood: Travels of Hindi Song and Dance (pp. 179–199). University of Minnesota Press.

Dhakidae, D. (1991). The State, the Rise of Capital and the Fall of Political Journalism: Political Economy of Indonesian News Industry [1991]. University Microfilms International.

Eichner, S. (2014). Agency and Media Reception: Experiencing Video games, Film, and Television. In Agency and Media Reception: Experiencing Video Games, Film, and Television. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-04673-6

Heryanto, A. (2011). Upgraded Piety and Pleasure: the New Middle Class and Islam in Indonesian Popular Culture. In A. N. Weintraub (Ed.), Islam and Popular Culture in Indonesia and Malaysia (pp. 60–82). Routledge.

Hoesterey, J. B., & Clark, M. (2012). Film Islami: Gender, Piety and Pop Culture in Post-authoritarian Indonesia. Asian Studies Review, 36(2), 207–226. https://doi.org/10.1080/10357823.2012.685925

Izharuddin, A. (2014). Gender and Islam in Indonesian Cinema. University of London.

Jain, A., Lata, P., Goyal, A. R., Khandelwal, S., & Jain, G. (2015). Socio-cultural Impact of Film Celebrities on Teenagers: an Empirical Study. Int. J. Indian Culture and Business Management, 11(3), 308–322.

Kamina, P. (2004). Film Copyright in the European Union. Cambridge University Press.

Karakartal, D. (2021). Social Effects of Film and Television. The Online Journal of New Horizons in Education, 11(3), 114–119. www.tojned.net

Kozinets, R. v. (2010). Netnography: Doing Ethnographic Research Online. SAGE Publications.

Kozinets, R. v. (2019). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). SAGE.

Kumar, R. (2011). Research Methodology: a Step-by-step Guide for Beginners (3rd ed.). SAGE Publications. www.sagepublications.com

Latief, A. R. (1991, March 2). Dominasi Film Impor Dan Dilema Film Nasional. Media Indonesia.

Mario, V. (2022, September 1). KKN di Desa Penari Bakal Tayang di Bioskop Amerika Serikat. Kompas.Com.

Marwick, A. E. (2016). You May Know Me From YouTube: (Micro-)Celebrity in Social Media. In P. D. Mashall & S. Redmond (Eds.), A Companion to Celebrity (pp. 333–350). Wiley Blackwell.

Paramaditha, I. (2011). City and desire in Indonesian cinema. Inter-Asia Cultural Studies, 12(4), 500–512. https://doi.org/10.1080/14649373.2011.603915

Putri, V. K., & Reese, M. (2016). The Impact of “Korean Wave” on Young Indonesian Females and Indonesia Culture in Jabodetabek Area. Business and Management Studies Journal, 3(2), 35–53.

Rachmah, I. (2017). Budaya Populer Indonesia: Diskursus Global/Lokal dalam Budaya Populer IndonesiaBudaya Populer Indonesia: Diskursus Global/Lokal dalam Budaya Populer Indonesia (I. Rachmah, Ed.). Airlangga University Press.

Riandi, A. P. (2022, June 20). Tembus 9,2 Juta Penonton, KKN di Desa Penari Kukuhkan Diri sebagai Film Indonesia Terlaris Sepanjang Masa. Kompas.Com. https://www.kompas.com/hype/read/2022/06/20/095609366/tembus-92-juta-penonton-kkn-di-desa-penari-kukuhkan-diri-sebagai-film

Rosidi, I. (2016). Being Active Consumers: Indonesian Muslim Youth Engaging with Korean Television Dramas (No. 23).

Rosidi, I. (2021). Being Active Muslim Audiences: Reception of Thai Films in Indonesia. Media Asia, 48(4), 258–270. https://doi.org/10.1080/01296612.2021.1947620

Rospitasari, M. (2021). Youtube as Alternative Media for Digital Activism in Documentary Film Creative Industry. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 5(3), 665–692. https://doi.org/10.25139/jsk.v5i3.3779

Said, S. (1992). The Rise of the Indonesian Film Industry. East-West Film Journal, 6(2), 99–115. https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/8b0ed367-584a-4136-ab31-ca46e11456c8/content#page=103

Saputra, A. (2022, March 31). KKN Di Desa Penari Tayang 30 April 2022, Liputan6.Com. https://www.liputan6.com/showbiz/read/4925591/kkn-di-desa-penari-tayang-30-april-2022-hadirkan-versi-uncut-dan-non-uncut

Schweigert, W. A. (2021). Research Methods in Psychology: a Handbook (4th ed.). Waveland Press.

Scott, J. (2000). Rational Choice Theory. In G. Browning, A. Halcli, & F. Webster (Eds.), Understanding Contemporary Society: Theories of the Present (pp. 126–138). SAGE Publications.

Sen, K. (1996). Cinema Polic(ing)y in Indonesia. In A. Moran (Ed.), Film Policy: International, National and Regional Perspectives (pp. 169–180). Routledge.

Setiawan, T. S. (2019, September 26). Perjalanan KKN di Desa Penari, dari Twitter ke Layar Lebar.Kompas.Com.https://web.archive.org/web/20220124073039/https://entertainment.kompas.com/read/2019/09/26/103845610/perjalanan-kkn-di-desa-penari-dari-twitter-ke-layar-lebar

Storey, J. (2003). Cultural Studies and the Study of Popular Culture. Edinburgh University Press.

Turner, G. (2014). Understanding Celebrity. SAGE Publications.

West, R., & Turner, L. H. (2000). Introducing Communication Theory: Analysis and Application. McGraw-Hill.

Downloads

Published

2025-12-03

How to Cite

Triantoro, D. A., & Pramana, M. A. (2025). From Cinema to Youtube: Globalization and Active Audience of KKN Di Desa Penari Film. CINEJ Cinema Journal, 13(2), 30–58. https://doi.org/10.5195/cinej.2025.660

Issue

Section

Articles