The Lexicons of Cult Film: Rhetoric, Media, and The Big Lebowski
DOI:
https://doi.org/10.5195/cinej.2025.659Keywords:
rhetoric, The Big Lebowski, Kenneth Burke, fan studies, cult film, HollywoodAbstract
In this paper, we explore how The Big Lebowski provides “equipment for living,” to explain the Lebowski phenomenon and answer the question: How do individuals use The Big Lebowski to communicate across cultures? In answer to this question, we argue that the shared lexicon of the cult film serves as a diagnostic tool, which fans use to identify each other, size up their situation, and determine a course of action. In one sense, the film is both a representative anecdote and an unrepresentative anecdote, which draws viewers into a comic frame and allows them to see new ways of thinking and acting in an otherwise typical situation. Ultimately, the co-opting of the film’s ethos and lexicon by fans “individualizes” popular culture, subverting film (a big-budget medium historically dominated by the auteur-director model) and positioning fans as both artistic consumers and creators.
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