The Lexicons of Cult Film: Rhetoric, Media, and The Big Lebowski

Authors

DOI:

https://doi.org/10.5195/cinej.2025.659

Keywords:

rhetoric, The Big Lebowski, Kenneth Burke, fan studies, cult film, Hollywood

Abstract

In this paper, we explore how The Big Lebowski provides “equipment for living,” to explain the Lebowski phenomenon and answer the question: How do individuals use The Big Lebowski to communicate across cultures? In answer to this question, we argue that the shared lexicon of the cult film serves as a diagnostic tool, which fans use to identify each other, size up their situation, and determine a course of action. In one sense, the film is both a representative anecdote and an unrepresentative anecdote, which draws viewers into a comic frame and allows them to see new ways of thinking and acting in an otherwise typical situation. Ultimately, the co-opting of the film’s ethos and lexicon by fans “individualizes” popular culture, subverting film (a big-budget medium historically dominated by the auteur-director model) and positioning fans as both artistic consumers and creators.

Author Biographies

Andrew C Jones, Davis & Elkins College

Andrew C. Jones is Chair of the Humanities Division, Associate Professor of Communication at Davis & Elkins College, and Affiliate Assistant Professor at LCC International University. He holds a PhD from Louisiana State University A&M, USA. And a PhD in Memetics from Abide University. His research areas include rhetoric and detective fiction, political communication, and presidential address in Eastern Europe.

Sebastian Williams, Davis & Elkins College

Sebastian Williams is Assistant Professor of English at Davis & Elkins College. He holds a PhD from Purdue University, and his work has appeared in the Journal of Popular Culture, ISLE, and Mosaic, among other publications.

Lonnie Martin, Davis & Elkins College

Lonnie Martin is Instructor of Theatre and Film at Davis & Elkins college and holds an MFA from American University. He is an award-wining filmmaker whose work has been recognized by the Austin Film Festival, Fantasia International Film Festival, and Temecula Valley Film Festival, among others.

References

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Published

2025-05-27

How to Cite

Jones, A. C., Williams, S., & Martin, L. (2025). The Lexicons of Cult Film: Rhetoric, Media, and The Big Lebowski. CINEJ Cinema Journal, 13(1), 101–126. https://doi.org/10.5195/cinej.2025.659

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